I grew up in Hofors, a small town in Gästrikland. At the age of four I got my first pair of skates and after that all I breathed was hockey. I saw role models everywhere I looked and traveled far with my father to see them up close. I am absolutely sure that the role models are a big reason why I reached the NHL myself, as well as finding the intrinsic drive to train and play without finding it hard. All because of my love for the sport. My idols were Börje Salming, Tomas Sandström and Wayne Gretzky of course, but I was fascinated all players more or less, and their characteristics. 

I certainly haven't achieved all of my goals throughout my career, but I've always had the will to fight even in the face of adversity and that's probably what I'm most proud of. It is also a big reason why I can be a good mentor/agent to our clients who in many cases will be going through or are going through the same things. After my own career, I immediately trained as a coach/trainer and have coached both kids, junior athletes and professional ice hockey players for several years. I have also been a sports manager & scout in both Sweden and abroad.

All of this has given me amazing experience and knowledge about how the ice hockey industry works and what a player needs in different situations. Being able to use all this experience now as an agent / mentor / manager is absolutely amazing.